My zines are mostly centered around imagined characters. Sometimes I like to tell stories in comic format, but other times, I just try to draw a diverse range of characters in spaces. Something about imaginary characters coming together and being kind puts me at peace, and hopefully readers can feel a little bit of that.
I made my first zine in college for a course in art production. At the time, I had no idea of the versatility that zines had to offer, so I wasn't completely sold on the concept. But after I graduated, I revisited zines at some point. I saw the different takes on the medium, through short comics, cultural appreciation, human psyche, and many more. That's when I began to invest more of myself into zines.
I see the price of production as the key importance in zines, as it allows anyone who spends a dollar to share a physical copy of a story or a message that they find value in. I am very grateful for zines and other forms of affordable self publishing, because they give a voice to all artists; and especially artists with little finance and/or renown.
It's important to first figure out what interests you as an artist, and find subject matter that appeals to you. Then decide on a format, or decide that you don't want to follow a format. With zines, you don't need to follow any strict guidelines if you don't wish to. Just try to make something new and exciting that you want to share with other people.