Asian pop culture and beyond. Giant Robot was published from 94-2010 68 issues and began as a photocopied, staple and folded zine and turned into the pre-eminent Asian and Asian American publication. We opened shops and galleries in LA, SF and NYC and are currently solely located in Los Angeles.
I wanted to make a publication that rivaled the larger publications in terms of content, information, and without any funding. Zines were heavily about music in the early 90s, so I felt the need to expand that by making a publication that focused on Asian and Asian American topics and issues.
In the early 90s, zines were abundant, since they were counter to the larger media companies. There weren't websites which also became an antidote to major media. Today, zines are important since print publication by the major publishers are selective and based on sales and sales potential. If you want to create something that doesn't fall into being a huge hit, or if you're just overlooked then zines are important.
As a person of color, zines can fill that void of being less represented in general media. Since culture can also span numerous and infinite categories, no matter how obscure, zines are a great medium to expand peoples knowledge. Zines are also less filtered and in many cases, unfiltered. There's plenty more to be said about cultural identity and zines!