Heck Ketchup Co. makes material that celebrates the novel and humorous, perhaps even innocent, side of living in an imperfect world. Eva Grello creates cute & colorful illustrative work that appeals to cat fanciers and those who appreciate all things cute. Jonas Nakas makes beach-bum inspired work, and DIY/instructional content for the Surf/Skate/Create crowd.
We both formerly made zines independently, but we started making them together as Heck Ketchup Co in early 2017, the year of the antichrist. As individual artists we recognized the power of collaborating and transforming our loose ethereal bits and pieces into functional statements-mostly in the form of zines and tee shirts. We realized that the audience we want to make fine art for can't even afford brand name mac'n'cheese. We just want our art to float around the world like a noxious cloud of good will.
"Zine" is a word that describes a self-created, self-published idea in packaged paper form. By that definition its hard to separate the significance of zine-making from that of bookmaking. Both are historically invaluable, as it is the written word and visual art which make up much of our knowledge of the past. But we would argue that zines are unique as a medium, which empowers the common person to deliver a message in a form that has not lost its power since the day the printing press was invented. We see our work as part of an ongoing movement to abandon the corporate world and establish a new economy of artisans and individuals.
Approach zine making as if you cannot fail, because you will not fail. There are no rules and if you allow yourself to be entertained by what comes out, rather than consumed by the desire to polish and refine every detail, you will enjoy each little step. Then you take 20 copies of your rag to the next zine fest and save $100 by bartering.