All three of us make mostly illustrated zines about things we are interested in. Some topics we've covered: folk singers, female country singers, Neosoul musicians, pin up girls, 60s girl groups, conceptions of beauty, Los Angeles, and past/present/future.
We started making zines in college at Art Center, where we learned about them in a class. They were a way for us to get our illustrations out there and not take it too seriously.
We come up with a concept that is excites us and that we are passionate about, research it, find reference imagery, then illustrate it!